At its core, great creative comes from a springboard of dynamic brand differentiators, truths and insights. And that’s what great strategies unearth from deep dives into the heart of brands, their products and the consumers they seek to woo.
With the pandemic’s brutal effects on commerce, many companies were forced to slow almost to a state of hibernation. Now, with the economy roaring back to life, companies need to act quickly to get back in the game.
As vaccinations continue to roll out across the country and we begin to slip out of our sweatpants and think about heading back to the office, there are some key pandemic learnings we all may want to look at.
Loaded for bear and armed with new perspective coming out of 2020, 91.6% of CMOs feel their brands are prepared to strategically pivot now more than prior to the pandemic. That said, the distractions of the day-to-day can over tax even the greatest of multi-tasking, plate spinners.
The Super Bowl was a reminder just what a difficult line brands have to walk these days. The stakes are high and consumers' expectations even higher when it comes to brands being part of the solution and not the problem.
The Tampa Bay Rays path to the World Series proved a custom-fit POV beats a one-size-fits-all mentality. We share this nimble and adaptable philosophy by matching our clients’ needs by handpicking talent for the specific task at hand.