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Small Business Marketing in a Recession

Oh look, an economic downturn! Just one more challenge for small businesses. Does yours stand a chance of surviving a recession? Absolutely! With a focused approach, you can build relationships that keep those precious sales coming in.

Kelli Anstine

Consumer Behavior Economic Downturn

As marketers, we don’t have to wait and wonder either. It’s obvious that people are struggling now. The adjustments they’re making in their budgets tell the unvarnished truth of what’s happening in the real world.

Kelli Anstine

Millennials’ Furnishings

When it comes to the mighty Millennials, they want meaningful furniture that allows them to express who they are, what their style is and what they need.

Kelli Anstine

Back-to-School 2021

With more than 70% of consumers planning to send their kids back into the classroom this fall, the time has come to swap out all the slippers, sweatpants and headphones for some new backpacks, fresh kicks and stylish duds.

Kelli Anstine

Olympics 2020 – Now 2021

With spectators waiting an extra year for the 2020 Olympic games to get underway, pent-up enthusiasm is fueling wild anticipation. An AdWeek survey reports that currently 53% of US consumers are chomping at the bit to tune in.

Kelli Anstine

New Movers

The pandemic has people moving in record numbers. And with the average moving budget of $9,400 per household, these folks represent a sizable and valuable target audience.

Kelli Anstine

Streaming Audio Amplified

2020 really turned up the volume when it came to audio intake, not to mention providing serious amplitude to fostering new forms and varieties of content. From streaming music platforms to new social listening rooms, consumers are proving they’re all ears.

Kelli Anstine

Streaming Media Landscape

The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.

Kelli Anstine

Random Acts of Kindness Day

With National Random Acts of Kindness Day on February 17th, it's a reminder that the time has come for brands to dig deep and find their calling when it comes to helping make the world a better place.

Kelli Anstine

Best of Brands for Good

2020 has truly been a year of paralyzing uncertainty, fear and panic for both brands and consumers alike. However, despite the desperate times, many companies and consumers managed to show their true colors, by proving we’re all in it together and acting accordingly.

Kelli Anstine