At its core, great creative comes from a springboard of dynamic brand differentiators, truths and insights. And that’s what great strategies unearth from deep dives into the heart of brands, their products and the consumers they seek to woo.
Pizza Hut and Domino’s recent retro reboots represent an effort to satiate consumers’ growing hunger for the past. Millennials are craving the simpler times of their youth when phones weren’t very smart and when you turned on the TV you got what you got.
As the first digitally native generation and products of all the good, bad and ugly the world wide web has to offer, Gen Z is skeptical, cynical and guarded, to say the least. As a result, when it comes to influencing their support and wallets you better be in touch, authentic and share their world view.
The first digitally savvy generation is considered by many as the most financially savvy generation too. Gen Z influences $600 billion of household spending and represents a huge opportunity for brands.
2020 has changed us. From work and home to institutions big and small, our perspectives and expectations have changed. When it comes to brands, consumers need to trust them and demand proof brands know them.