Streaming Media Landscape
The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
The growth of E- and M-Commerce was already changing the game, but thanks to CV-19, what were once trends are now proving essential. From contactless payment and online ordering to delivery and streaming events, figuring out how to keep on keeping-on via the world wide web may determine the fate of many a brand.
From exploding new Netflix subscribers to colossal increases in viewing hours, it’s clear streaming has reached mass penetration. Even as stay-at-home restrictions ease, viewing hours remain at record highs, presenting marketers the chance to target and communicate in game-changing ways.