The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
The growth of E- and M-Commerce was already changing the game, but thanks to CV-19, what were once trends are now proving essential. From contactless payment and online ordering to delivery and streaming events, figuring out how to keep on keeping-on via the world wide web may determine the fate of many a brand.
From exploding new Netflix subscribers to colossal increases in viewing hours, it’s clear streaming has reached mass penetration. Even as stay-at-home restrictions ease, viewing hours remain at record highs, presenting marketers the chance to target and communicate in game-changing ways.