As marketers, we don’t have to wait and wonder either. It’s obvious that people are struggling now. The adjustments they’re making in their budgets tell the unvarnished truth of what’s happening in the real world.
At its core, great creative comes from a springboard of dynamic brand differentiators, truths and insights. And that’s what great strategies unearth from deep dives into the heart of brands, their products and the consumers they seek to woo.
With more than 70% of consumers planning to send their kids back into the classroom this fall, the time has come to swap out all the slippers, sweatpants and headphones for some new backpacks, fresh kicks and stylish duds.
With the pandemic’s brutal effects on commerce, many companies were forced to slow almost to a state of hibernation. Now, with the economy roaring back to life, companies need to act quickly to get back in the game.
Thanks to the Amazon Effect, the Pampered Consumer is now just a code name for every consumer on earth. And 2020 only poured gas on the ever-growing fire of coddled consumers expecting more from brands every day. Simply pawning your wares doesn’t cut the mustard anymore.
Loaded for bear and armed with new perspective coming out of 2020, 91.6% of CMOs feel their brands are prepared to strategically pivot now more than prior to the pandemic. That said, the distractions of the day-to-day can over tax even the greatest of multi-tasking, plate spinners.