With more than 70% of consumers planning to send their kids back into the classroom this fall, the time has come to swap out all the slippers, sweatpants and headphones for some new backpacks, fresh kicks and stylish duds.
With spectators waiting an extra year for the 2020 Olympic games to get underway, pent-up enthusiasm is fueling wild anticipation. An AdWeek survey reports that currently 53% of US consumers are chomping at the bit to tune in.
2020 really turned up the volume when it came to audio intake, not to mention providing serious amplitude to fostering new forms and varieties of content. From streaming music platforms to new social listening rooms, consumers are proving they’re all ears.
The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.
Whether accelerating trends brands were watching, eradicating trends brands were counting on, or creating completely unexpected trends brands never saw coming, having access to real-time data, custom curated for your industry and your highest-value customers is more important than ever.
The growth of E- and M-Commerce was already changing the game, but thanks to CV-19, what were once trends are now proving essential. From contactless payment and online ordering to delivery and streaming events, figuring out how to keep on keeping-on via the world wide web may determine the fate of many a brand.
Ensuring all the research, strategy, creative and production that goes into great communications doesn't fall on deaf ears requires great channel strategy. Guarantee you have the right channels by taking careful study of your customer's path to purchase.
From exploding new Netflix subscribers to colossal increases in viewing hours, it’s clear streaming has reached mass penetration. Even as stay-at-home restrictions ease, viewing hours remain at record highs, presenting marketers the chance to target and communicate in game-changing ways.
The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.