As the first digitally native generation and products of all the good, bad and ugly the world wide web has to offer, Gen Z is skeptical, cynical and guarded, to say the least. As a result, when it comes to influencing their support and wallets you better be in touch, authentic and share their world view.

From P&G’s TikTok #DistanceDance to Coor’s #CouldUseABeer and Zoom’s upcoming Thanksgiving #ZoomTogether, each brand has created ideas that not only connect consumers together – but connect consumers with their brand.

Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.

With greater financial security than their younger cohorts and a recent increase in digital shopping and social usage, the Boomer generation presents huge opportunities for brands.

The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.

Among the CV-19 landscape, keeping communication lines open with your community, customers and employees can make a difference short-term and long. Carefully listening to your customers and anticipating their current needs in helpful ways, will forge lasting appreciation and advocacy.

With the new normal keeping folks from patronizing local businesses, it’s imperative to find ways to stay relevant and remain top of mind. Providing helpful, thoughtful and entertaining communications, small businesses can foster relationships that can help them now as well as when business gets back to normal.