Custom-fit vs. one-size-fits-all
I was reading a New York Times article the other day about the Tampa Bay Rays and their trip to the World Series – how they’re being out spent by teams with big time salaries and more traditional approaches to the game, like always closing with your one established relief pitcher. The Rays had to think differently and move away from a one-size-fits-all mentality. With less money to spend, they’ve had to be more innovative than other ball clubs and demonstrate more flexibility when the game gets down to the final innings. For example, despite Ray’s star pitcher Charlie Morton retiring 16 of his first 17 hitters and helping secure a 3-0 lead into the sixth inning, Ray’s manager Kevin Cash pulled him for a “better matchup” with pitcher Nick Anderson. This proved the right move and consistent with the Rays’ script to always match the right talent and tool for the specific task at hand.
No surprise, that reminded me of Unbound’s approach to working with client challenges. At Unbound, we understand the tailor-fit philosophy when it comes to handpicking creative talent to best fit each client and project’s needs. Unlike many larger agency models who carry a staff of full-time writers, art directors, graphic designers etc., we pick creative talent once we’ve assessed exactly what a client’s project needs. As a result, we’re able to custom-fit specific individual’s experience and skillsets to match the specific demands of each and every project at hand.
The Unbound model is unconventional and as a result highly nimble and efficient. At our core sits a team of specialized strategic thinkers with a highly solutions-based approach to planning, strategy, and analytics. Once this core team has pinpointed the required insights and plan of attack for a project we then match it with the perfect creative talent. Such a purpose-built approach affords us the ability to pair our clients’ objectives with custom-tailored freelancers, influencers, streamers, bloggers, and vloggers. Modern marketing and advertising no longer need to rely on a one-size-fits-all bullpen mentality.