The golden age of the agile agency
There’s a time and a place for everything. And it seems safe to say we’re at precisely the exact time and place for smaller independent agencies, posed by design to help companies get back in the post-COVID game quickly.
The profound effects the pandemic had on commerce forced many companies to slow almost to a state of hibernation. Now, as the economy begins to roar back to life with a pent-up vengeance, instead of companies taking a breath to look around, they need to move and act quickly to get back in the game. That said, to ensure companies are making the right moves for long-term success may require testing new waters with speed and efficiency. And to do so means having the right partners to provide fresh creative thinking, and the nimbleness to execute swiftly.
Old ways die hard, but that’s exactly what’s happening right now. Companies are taking hard looks not only at their own models – but their partners’ models too. It’s no wonder big advertising agencies and their holding companies are falling out of fashion. Bureaucracy, red tape and just being too set in old ways are proving a distasteful recipe for both clients and advertising talent. Independent agencies are being flooded with applicants looking to get out of big agencies and their cumbersome business models. Clients and creative talent are both hungry for the freedom to think differently and act quickly. The fact is agility and dexterity have become table stakes.
For us, we understand what’s happening all too well, because we built Unbound’s nimble and adaptive model years ago. And while so many smaller, independent agencies are rethinking their own models, they must be careful not to let that get in the way of what clients need. You don’t want an agency that’s trying to get their house in order while simultaneously trying to help you with yours.
So as companies look to examine their own models, we understand how to offer sound advice and perspective to help them navigate evolution and change – because we’ve been there and done that for ourselves. And with more resource talent available than ever, we’re able to tap into an almost infinite freelance pool of fresh creative thinking and expertise like never before.
The net result is the ability to offer every client our A team, from the chairman to killer creative talent – unlike so many bigger agencies, whose B and C team rosters are too deep and wide. The new dawning is a welcome light from a long dark tunnel, and we couldn’t be more poised, ready, willing, or able to help partners seize the day.
