Pampered Consumer

Thanks to the Amazon Effect, the Pampered Consumer is now just a code name for every consumer on earth. And 2020 only poured gas on the ever-growing fire of coddled consumers expecting more from brands every day. Simply pawning your wares doesn’t cut the mustard anymore.

Sarah Miller

Amazon Effect

Even in the face of adversity from the Amazon Effect and COVID-19, retailers face a do or die moment to seize the day, pick up their slingshots and prepare to take down the giants. By upping their digital games and embracing their brand stories, brands can push out of Amazon’s grips and into long-term success.

Sarah Miller