With COVID-19 amplifying consumers' redefinition of beauty to encompass whole health and overall well-being, big opportunities await brands that can deliver healthy products. This boom presents a chance to seize the moment by offering products that speak to health and well-being through compelling brand stories.

In an age where consumers expect brands to make the world a better place, the ever-changing perception of beauty is providing brands the chance to step up, while reaping the benefits. From helping support natural beauty, to celebrating the individual needs of overlooked demographics, opportunity is knocking.