Born into unrest, uncertainty and too many unanswered questions, Gen Z demands brands and businesses step up and lead the charge for the earth and all its inhabitants. As a result, brands need to prove what they truly offer society and the real cost.
Brands need to look deep into their hearts and souls to determine how their “why” (reason for being) can align with helping humanity — and the planet it lives on. To help find what they’re looking for, brands may need to get an outside perspective when looking in a mirror is just too close.
The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.