2020 has changed us. From work and home to institutions big and small, our perspectives and expectations have changed. When it comes to brands, consumers need to trust them and demand proof brands know them.
Born into unrest, uncertainty and too many unanswered questions, Gen Z demands brands and businesses step up and lead the charge for the earth and all its inhabitants. As a result, brands need to prove what they truly offer society and the real cost.
Brands need to look deep into their hearts and souls to determine how their “why” (reason for being) can align with helping humanity — and the planet it lives on. To help find what they’re looking for, brands may need to get an outside perspective when looking in a mirror is just too close.
The effects of the pandemic have over 60% of consumers worried about financial loss. As a result, 80% of consumers have interest in new financial products and services from banks. The chance for retail banks to get to know their customers presents opportunities to restore trust and foster relationships.