Thanks to the Amazon Effect, the Pampered Consumer is now just a code name for every consumer on earth. And 2020 only poured gas on the ever-growing fire of coddled consumers expecting more from brands every day. Simply pawning your wares doesn’t cut the mustard anymore.

Ensuring all the research, strategy, creative and production that goes into great communications doesn't fall on deaf ears requires great channel strategy. Guarantee you have the right channels by taking careful study of your customer's path to purchase.