2020 has changed us. From work and home to institutions big and small, our perspectives and expectations have changed. When it comes to brands, consumers need to trust them and demand proof brands know them.
The effects of the pandemic have over 60% of consumers worried about financial loss. As a result, 80% of consumers have interest in new financial products and services from banks. The chance for retail banks to get to know their customers presents opportunities to restore trust and foster relationships.