The first digitally savvy generation is considered by many as the most financially savvy generation too. Gen Z influences $600 billion of household spending and represents a huge opportunity for brands.

Increased profits are often about looking carefully at your customer’s journey, not just where you want them to arrive. Analyzing your most valuable customer’s path holds both insights to building the right marketing plans as well as a variety of cross-sell opportunities.

Properly dissecting, understanding and executing the path to purchase is the key to turning your prospects into advocates and increasing sales. Staying relevant during all stages of your prospect’s life ensures when the time comes to make a purchase, you’re already in front of them ready to help.