With 55% of Millennials choosing not to marry, potentially delaying parenting, or deciding to skip having kids altogether, pets are filling in as family members in a big way. Brands who understand their values have an opportunity of a lifetime.

The global pandemic has set a tightroped stage for brands to carefully navigate. From brands needing to dial in their digital presence from homepage all the way to check out and returns to how they’re proving to make a difference, and what can make or break loyal customers’ bonds right now is under a spotlight.