The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
From P&G’s TikTok #DistanceDance to Coor’s #CouldUseABeer and Zoom’s upcoming Thanksgiving #ZoomTogether, each brand has created ideas that not only connect consumers together – but connect consumers with their brand.
Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.
The growth of E- and M-Commerce was already changing the game, but thanks to CV-19, what were once trends are now proving essential. From contactless payment and online ordering to delivery and streaming events, figuring out how to keep on keeping-on via the world wide web may determine the fate of many a brand.
The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.