From P&G’s TikTok #DistanceDance to Coor’s #CouldUseABeer and Zoom’s upcoming Thanksgiving #ZoomTogether, each brand has created ideas that not only connect consumers together – but connect consumers with their brand.
Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.
With COVID-19 amplifying consumers' redefinition of beauty to encompass whole health and overall well-being, big opportunities await brands that can deliver healthy products. This boom presents a chance to seize the moment by offering products that speak to health and well-being through compelling brand stories.
Retailers have taken mighty blows from COVID-19. With total US retail sales predicted to drop by 10.5% in 2020, brands need to seize every opportunity they can this holiday season. Luckily there’s hope for brands willing to go big this holiday season.
Even in the face of adversity from the Amazon Effect and COVID-19, retailers face a do or die moment to seize the day, pick up their slingshots and prepare to take down the giants. By upping their digital games and embracing their brand stories, brands can push out of Amazon’s grips and into long-term success.