Even in the face of adversity from the Amazon Effect and COVID-19, retailers face a do or die moment to seize the day, pick up their slingshots and prepare to take down the giants. By upping their digital games and embracing their brand stories, brands can push out of Amazon’s grips and into long-term success.

With the new normal keeping folks from patronizing local businesses, it’s imperative to find ways to stay relevant and remain top of mind. Providing helpful, thoughtful and entertaining communications, small businesses can foster relationships that can help them now as well as when business gets back to normal.