With spectators waiting an extra year for the 2020 Olympic games to get underway, pent-up enthusiasm is fueling wild anticipation. An AdWeek survey reports that currently 53% of US consumers are chomping at the bit to tune in.
The pandemic has people moving in record numbers. And with the average moving budget of $9,400 per household, these folks represent a sizable and valuable target audience.
The effects the pandemic and the social and political upheaval of 2020 have had on brand communications is about to be seen upon one of advertising’s largest stages. This year’s Super Bowl will illustrate how brands are breaking away from traditional spending and building brand experiences.
Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.
The growth of E- and M-Commerce was already changing the game, but thanks to CV-19, what were once trends are now proving essential. From contactless payment and online ordering to delivery and streaming events, figuring out how to keep on keeping-on via the world wide web may determine the fate of many a brand.
Ensuring all the research, strategy, creative and production that goes into great communications doesn't fall on deaf ears requires great channel strategy. Guarantee you have the right channels by taking careful study of your customer's path to purchase.
From exploding new Netflix subscribers to colossal increases in viewing hours, it’s clear streaming has reached mass penetration. Even as stay-at-home restrictions ease, viewing hours remain at record highs, presenting marketers the chance to target and communicate in game-changing ways.
The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.
The disruption of what we consider “our daily lives” as we spend more time in our homes is creating a unique unification of our usual fragmented media consumption. The opportunity for brands to connect with people across a mass channel is a powerful tool that should be used respectfully and wisely.
Properly dissecting, understanding and executing the path to purchase is the key to turning your prospects into advocates and increasing sales. Staying relevant during all stages of your prospect’s life ensures when the time comes to make a purchase, you’re already in front of them ready to help.
