Pizza Hut and Domino’s recent retro reboots represent an effort to satiate consumers’ growing hunger for the past. Millennials are craving the simpler times of their youth when phones weren’t very smart and when you turned on the TV you got what you got.
With 55% of Millennials choosing not to marry, potentially delaying parenting, or deciding to skip having kids altogether, pets are filling in as family members in a big way. Brands who understand their values have an opportunity of a lifetime.
The secondhand retail market had been steadily growing for years, then COVID-19 hit sending the pre-owned scene into hyperdrive. Brands who can identify and embrace this new shopper’s POV and habits are poised to reach them in new and impactful ways along their shopping journey.