With more than 70% of consumers planning to send their kids back into the classroom this fall, the time has come to swap out all the slippers, sweatpants and headphones for some new backpacks, fresh kicks and stylish duds.

Diverse, digitally native, agents of change and with major influence over their parent’s wallets, Gen Z is a generation that brands need to be paying close attention to.

With greater financial security than their younger cohorts and a recent increase in digital shopping and social usage, the Boomer generation presents huge opportunities for brands.