Ensuring all the research, strategy, creative and production that goes into great communications doesn't fall on deaf ears requires great channel strategy. Guarantee you have the right channels by taking careful study of your customer's path to purchase.

Properly dissecting, understanding and executing the path to purchase is the key to turning your prospects into advocates and increasing sales. Staying relevant during all stages of your prospect’s life ensures when the time comes to make a purchase, you’re already in front of them ready to help.