As the first digitally native generation and products of all the good, bad and ugly the world wide web has to offer, Gen Z is skeptical, cynical and guarded, to say the least. As a result, when it comes to influencing their support and wallets you better be in touch, authentic and share their world view.

From P&G’s TikTok #DistanceDance to Coor’s #CouldUseABeer and Zoom’s upcoming Thanksgiving #ZoomTogether, each brand has created ideas that not only connect consumers together – but connect consumers with their brand.