Gen Z Influencer Strategy

As the first digitally native generation and products of all the good, bad and ugly the world wide web has to offer, Gen Z is skeptical, cynical and guarded, to say the least. As a result, when it comes to influencing their support and wallets you better be in touch, authentic and share their world view.

Sarah Miller

Best of Social Marketing

From P&G’s TikTok #DistanceDance to Coor’s #CouldUseABeer and Zoom’s upcoming Thanksgiving #ZoomTogether, each brand has created ideas that not only connect consumers together – but connect consumers with their brand.

Kelli Anstine

Digital Wins the Year

Hunkered down at home, consumers headed online in unprecedented numbers in 2020 to keep on keeping on. Looking at 2021, brands who can adapt and answer with robust digital strategies will reap much sought-after rewards.

Kelli Anstine

Gen Z’s Impact on Shopping

Diverse, digitally native, agents of change and with major influence over their parent’s wallets, Gen Z is a generation that brands need to be paying close attention to.

Sarah Miller

Boomer Boost

With greater financial security than their younger cohorts and a recent increase in digital shopping and social usage, the Boomer generation presents huge opportunities for brands.

Sarah Miller

Likes are Skin Deep

The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.

Kelli Anstine

You’re in the Helpful Business Now.

Among the CV-19 landscape, keeping communication lines open with your community, customers and employees can make a difference short-term and long. Carefully listening to your customers and anticipating their current needs in helpful ways, will forge lasting appreciation and advocacy.

Molly Brammer Flynn