The pandemic lockdown has only amplified digital content consumption and the ever-growing shift away from traditional TV. Understanding how to best navigate the growing and dynamic world of OOT services is no small task.
The power and influence of social marketing is growing and evolving every day. Where “likes” once won the day, vanity metrics just don’t cut it anymore. If brands want real results, they need to link metrics to business goals.
Among the CV-19 landscape, keeping communication lines open with your community, customers and employees can make a difference short-term and long. Carefully listening to your customers and anticipating their current needs in helpful ways, will forge lasting appreciation and advocacy.