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    Havertys New Campaign Featured in Furniture Today

    May 26, 2017

    by Dave Lubeck

    Back in March we partnered with Oscar-nominated director Ted Melfi, of “Hidden Figures”, and our client Havertys Furniture, to develop a story-telling TV campaign. The insight? The world we live in is becoming increasingly hectic. Consumers want their home to look great and be a place where they can retreat and relax. Havertys answer? “Havertys […]

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    The Sweetest Spot

    September 12, 2016

    by Dave Lubeck

    In the 21st century advertising arena, prospects all seem to have one thing in common: they’re constantly telling agencies to focus on their “sweet spot” when it comes to pitching. Instead of trying to “do it all,” agencies are being told that they’d be much more attractive to potential advertisers based on something they offer […]

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    Project Work…Bring it ON!

    September 12, 2016

    by Dave Lubeck

    It’s no secret that the advertising industry is currently in the throes of transformation. The ANA, in collaboration with the 4As, recently published a joint task force guidance paper on the particularly touchy subject of project reviews. Full disclosure: I was part of that task force. In the “good old days,” a lot of work […]

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