Capabilities

KNOWING HOW YOUR CUSTOMER WILL ENGAGE WITH, AND ULTIMATELY ADVOCATE FOR YOUR BRAND, DETERMINES ITS LIFE OR DEATH. ACCORDINGLY, WE’VE COME TO A VERY SPECIFIC METHOD AND MINDSET TO OUR BRILLIANT, MADE-TO-MEASURE MAGIC. A PERSPECTIVE WHICH KEEPS ITS EYE ON THE PRIZE (YOUR CUSTOMERS), WHILE REMAINING ABLE TO ZIG, ZAG AND ADAPT TO THE UNIQUE CONTOURS OF EVERY NEW PROJECT. BUCKLE UP.

Objectives:

  • Business Discovery & Intelligence
  • Data Analytics & Insights
  • KPI Definition & Analytics Roadmap
  • Competitive Overview
We begin by getting in the weeds to understand and define your brand’s business objectives and marketing goals, crunch data, and glean insights. From there, we establish Key Performance Indicators and an analytics roadmap to victory.

Custom Target Connection:

  • Customer Journey
  • Audience Segmentation
  • Highest Value Customer Recommendations
  • Ethnographic Insights
  • Lifetime Value Assessment
  • Propensity Modeling
Once we’ve done our homework, our proprietary data segmentation tool, Custom Target Connection, analyzes and profiles a brand’s highest value customers through rigorous analysis of attitudinal, lifestyle, behavioral and transactional trends. Ultimately, categorizing the U.S. population into individual audience segments.

Strategy:

  • Brand Strategy
  • Creative Strategy
  • Channel Strategy
  • Engagement Strategy
  • Brand Architecture
  • Communication Planning
Next, we develop a brand strategy that outlines a brand story, focusing on key points of differentiation based on customer insights. Then we create a channel strategy that targets customers with channels most relevant and impactful to them by leveraging insights from the customer journey path.

Activation & Optimization:

  • Brand Architecture
  • Content Strategy
  • Messaging Architecture
  • Platform, Cadence & Frequency Recommendations
With the brand strategy in place, we then develop a content and messaging strategy to provide connective tissue throughout content and creative executions.

Handpicked creative talent & custom creative communications:

  • Creative Development
  • Video, Print and Traditional Advertising
  • Digital Marketing
  • 1:1 Marketing
  • Field Marketing
  • Social Media
  • Trade Show Support
  • Direct Marketing
Last comes the big kick finish. Leveraging the brand and channel strategies as a foundation, we handpick external creative talent best suited to create brilliant and result-driven ideas and communications.