FIXING OUR EYES ON THE PRIZE AND FINGERS ON THE PULSE IS JUST ONE OF THE WAYS WE KEEP OURSELVES AND OUR CLIENTS AHEAD OF THE GAME. BY CONSTANTLY SCANNING THE HORIZON FOR CHANGES IN THE LANDSCAPE, ANALYZING WHAT WE SEE, AND ADJUSTING OUR COURSE ACCORDINGLY WE REMAIN NIMBLE, KNOWLEDGEABLE AND LOADED FOR BEAR. HOPE YOU’RE HUNGRY.
Pampered Consumer Extra:
Thanks to the Amazon Effect, the Pampered Consumer is now just a code name for every consumer on earth. And 2020 only poured gas on the ever-growing fire of coddled consumers expecting more from brands every day. Simply pawning your wares doesn’t cut the mustard anymore.
Streaming Audio Amplified Extra:
2020 really turned up the volume when it came to audio intake, not to mention providing serious amplitude to fostering new forms and varieties of content. From streaming music platforms to new social listening rooms, consumers are proving they’re all ears.
CMO Optimism Extra:
Loaded for bear and armed with new perspective coming out of 2020, 91.6% of CMOs feel their brands are prepared to strategically pivot now more than prior to the pandemic. That said, the distractions of the day-to-day can over tax even the greatest of multi-tasking, plate spinners.