FIXING OUR EYES ON THE PRIZE AND FINGERS ON THE PULSE IS JUST ONE OF THE WAYS WE KEEP OURSELVES AND OUR CLIENTS AHEAD OF THE GAME. BY CONSTANTLY SCANNING THE HORIZON FOR CHANGES IN THE LANDSCAPE, ANALYZING WHAT WE SEE, AND ADJUSTING OUR COURSE ACCORDINGLY WE REMAIN NIMBLE, KNOWLEDGEABLE AND LOADED FOR BEAR. HOPE YOU’RE HUNGRY.
Big Game Big Changes Extra:
The effects the pandemic and the social and political upheaval of 2020 have had on brand communications is about to be seen upon one of advertising’s largest stages. This year’s Super Bowl will illustrate how brands are breaking away from traditional spending and building brand experiences.
Best of Brands for Good Extra:
2020 has truly been a year of paralyzing uncertainty, fear and panic for both brands and consumers alike. However, despite the desperate times, many companies and consumers managed to show their true colors, by proving we’re all in it together and acting accordingly.